Department of Media
DEPARTMENT OF MASS MEDIA & FILM PRODUCTION
Multimedia • Mass Communication • Film Production
JMF's Vande Mataram College of Arts, Commerce & Science
DEGREE PROGRAMMES
BAMMC & BAFTNMP
HEAD OF DEPARTMENT
Asst. Prof. Sharvari Kharade
ACADEMIC AFFILIATION
University of Mumbai
1. About the Department
The Department of Mass Media and Film Production is committed to providing quality higher education, fostering creative excellence, and nurturing professional capabilities in media, communication, and visual cinema. The department strives to equip students with sound theoretical concepts, technical expertise, artistic vision, and industry-aligned skills necessary to excel in the rapidly changing global media and entertainment industry.
The department offers specialized undergraduate degree programs under the University of Mumbai curriculum:
Bachelor of Arts in Multimedia and Mass Communication
A comprehensive multi-disciplinary program providing a strong base in journalism, advertising, strategic public relations, digital media content creation, and media management.
Bachelor of Arts in Film, Television & New Media Production
A highly practice-oriented technical and creative degree focusing on screenwriting, cinematography, direction, audio engineering, visual editing, and new media production workflows.
Through hands-on studio projects, expert masterclasses, film screenings, industry visits, and research-led pedagogy, the department prepares competent, ethical, and visionary media professionals ready for higher education, entrepreneurship, and dynamic industry roles.
2. Highlights of the Department
A. Courses Offered
BAMMC
Bachelor of Arts in Multimedia and Mass Communication
Specializations: Advertising and Journalism.
BAFTNMP
Bachelor of Arts in Film, Television & New Media Production
Specialization: Film Directing, Cinematography, Post-Production & Digital Media.
B. Departmental Activities & Experiential Learning
Masterclasses & Industry Guest Lectures
Interactive sessions led by experienced filmmakers, journalists, creative directors, and industry practitioners.
Practical Studio & Field Projects
Hands-on experience in short film production, ad film design, news reporting, photojournalism, and audio recording.
Film Screenings & Cinema Analysis
Regular screenings of classic and contemporary global cinema followed by critical discussion and aesthetic evaluation.
Media Events & Competitions
Organizing departmental media festivals, news reporting challenges, photography exhibitions, and scriptwriting contests.
Industrial Visits & Studio Exposures
Field exposure to news production studios, film editing suites, print presses, and media houses.
Research & Academic Presentations
Guidance for inter-collegiate research competitions like Aavishkar, promoting practice-based research in media and cultural studies.
C. Implementation of National Education Policy (NEP)
In line with the directives of the University of Mumbai, the department actively implements the National Education Policy (NEP) framework:
Learner-Centric Multidisciplinary Curriculum
Flexible learning pathways blending humanities, technical media skills, and vocational expertise.
Skill Enhancement & Practical Exposure
Emphasis on practical studio sessions, digital tools, field assignments, and project-based evaluation.
Continuous Assessment & Outcome-Based Education
Regular progress monitoring through creative portfolios, practical assignments, and research projects.
3. Department Leadership & Class Coordinators
The department is led by experienced academicians and industry-trained professionals dedicated to mentoring students and maintaining academic excellence.
| Role / Position | Faculty Name | Program / Department |
|---|---|---|
| Head of Department (HOD) | Asst. Prof. Sharvari Kharade | BAMMC & BAFTNMP |
| Class Teacher / Coordinator | Asst. Prof. Bhushan Tambe | BAFTNMP |
| Class Teacher / Coordinator | Asst. Prof. Vidya Iyer | BAMMC |
4. Faculty Roles & Focus Areas
Asst. Prof. Sharvari Kharade
Oversees academic planning, departmental administration, curriculum execution, faculty mentoring, and student development across both BAMMC and BAFTNMP programs. Focuses on maintaining institutional quality and driving innovative academic initiatives.
Asst. Prof. Bhushan Tambe
Coordinates student academic progression, practical studio projects, film production workflows, technical mentorship, and class administration for the Bachelor of Arts in Film, Television & New Media Production.
Asst. Prof. Vidya Iyer
Manages class coordination, student academic guidance, mass communication projects, attendance, and co-curricular engagement for the Bachelor of Arts in Multimedia and Mass Communication.
5. Future Opportunities & Career Prospects
Both BAMMC and BAFTNMP equip graduates with versatile creative, technical, and strategic skills, unlocking vast professional opportunities across film, broadcasting, digital media, advertising, and corporate communications.
A. Career Opportunities for BAFTNMP Graduates
Film Directing & Assistant Direction
Assistant Director (AD), Creative Director, Script Supervisor, and Floor Manager in film, TV, and OTT web series.
Screenwriting & Storyboarding
Screenwriter, Dialogue Writer, Script Doctor, Concept Developer, and Storyboard Artist.
Cinematography & Lighting
Director of Photography (DOP), Camera Operator, Lighting Technician, and Steadicam Operator.
Post-Production & Editing
Video Editor, Colorist (DI), Sound Designer/Editor, Visual Effects (VFX) Compositor, and Motion Graphics Artist.
New Media & Digital Content Creation
YouTube Channel Manager, OTT Content Producer, Podcast Producer, Web Series Director, and Digital Visual Strategist.
Production Management & Line Production
Executive Producer, Line Producer, Production Controller, and Location Manager.
B. Career Opportunities for BAMMC Graduates
Journalism & Broadcasting
News Reporter, Content Editor, News Anchor, Photojournalist, Broadcast Journalist, and Investigative Reporter.
Advertising & Brand Management
Strategic Copywriter, Media Planner & Buyer, Account Executive, Brand Strategist, and Art Director.
Public Relations & Corporate Communication
PR Officer, Corporate Communication Executive, Crisis Communication Specialist, and Media Relations Manager.
Digital Marketing & Social Media
Social Media Manager, SEO Content Strategist, Digital Ad Campaign Manager, and Influencer Relations Lead.
Event & Media Management
Event Planner, Media Operations Manager, Content Strategist, and Talent Manager.
C. Higher Education & Academic Pathways
Graduates can pursue advanced academic degrees and specialized postgraduate diplomas, including:
Postgraduate Degrees (Master's)
Master of Arts in Film & Television Production, Master of Arts in Communication & Journalism (MACJ), Master of Arts in Public Relations, and Master of Business Administration (MBA in Media & Entertainment Management).
Specialized Diplomas
Postgraduate Diplomas in Film Direction, Sound Engineering, Visual Effects (VFX), Digital Marketing, and Strategic Advertising.
Research & Academia
Master of Philosophy (M.Phil.), Ph.D. pathways in Film & Cultural Studies, Media Research, and Assistant Professorships in higher education.
“Transforming Creative Talent into Professional Excellence in Media, Communication and Cinema.”