Interactive Learning Session – Marketing Strategy

As part of the Commerce Association Day 2026, the Commerce & Professional Commerce Department organized an Interactive Learning Session on Marketing Strategy on 25th August 2026 from 10:35 a.m. to 11:15 a.m. at the Conference Hall – 501.

The session aimed to provide students with practical knowledge of marketing strategies and their role in the success of a business.The activity Incharge by Asst.Prof Sunita Yogesh Patil. 

 The presentation covered important aspects such as branding, product positioning, pricing, promotion, customer needs, target markets, and competitive strategies.

The session followed an interactive approach, encouraging students to participate, share their views, and relate marketing concepts to real-life products and brands. Practical examples helped students understand how businesses develop strategies to attract customers, create brand awareness, and build a competitive position in the market.

The interactive presentation made the learning experience more engaging and enabled students to connect theoretical concepts with practical business situations.